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PURPOSE DRIVEN, SOLUTION LEAD

Our Why

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About Us

Derelee Potroz-Smith | CEO Woolchemy

When Derelee became a mother, she searched for diapers that minimised environmental impact while delivering superior comfort for her baby.  Nothing met her expectations, and she was horrified to learn that each nappy contained the equivalent of 1 cup of crude oil.
 

Drawing on her sheep farming upbringing and engineering training, Woolchemy was born to develop first-of-its-kind natural materials to meet the demand for intelligent and eco-logical products from consumers and manufacturers of personal care products.

A GLOBAL INDUSTRY STANDARD

Our Mission

Our mission is to make Woolchemy technology and materials a global industry standard in the manufacturing of hygiene products. Creating high-performing materials that enable manufacturers to meet changing consumer, shareholder and legislative demand, a thriving new market for coarse wool growers, a product consumers can trust to protect their health and wellbeing without compromising themselves or the environment.

WHO WE ARE

Meet the Team

​DERELEE POTROZ-SMITH | CEO & FOUNDER

Derelee is an electrical engineer with over 12 years in developing absorbent nonwovens. 

CEO & FOUNDER

DERELEE POTROZ-SMITH

​ALANA CHEAPE | HEAD OF PRODUCT & MARKETING

Alana has 15+ years in marketing and innovation commercialisation roles in baby diapers, feminine hygiene and incontinence
products

HEAD OF PRODUCT & MARKETING

ALANA CHEAPE

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Chartered Accountant.  Experienced CFO, Director, and chairperson. Background in private equity investment.

BOARD CHAIR

RICHARD CUTFIELD

Meet our Board

DERELEE POTROZ-SMITH | CEO & CHAIR | Woolchemy

CEO & CHAIR

DERELEE POTROZ-SMITH

ANGELA POTROZ | DIRECTOR | Woolchemy

DIRECTOR

ANGELA POTROZ

RICHARD CUTFIELD | INVESTOR DIRECTOR | Woolchemy

INVESTOR DIRECTOR

RICHARD CUTFIELD

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